Millward Brown
  • Founded: 1973
  • Over 78 offices in 48 countries
  • Has working relationship with more than 70% of the world's top 100 brands
  • Member of The Kantar Group, the information and consultancy division of WPP
  • Millward Brown Group of companies include:
    • Dynamic Logic, Inc.
    • Greenfield Consulting Group
    • BMRB
    • MaPS
    • Millward Brown Firefly
    • Millward Brown Optimor
    • Millward Brown Precis
  • 1,800 Dynamic Tracking studies currently running
  • 57,330 LinkTM tests conducted (as at end December 2008)
  • More than 3,482 BrandDynamicsTM projects covering over 29,396 brands (as at end February 2008)
  • Over 1,000 brand sales modeled (as at July 2008)
  • 3,701 separate BRANDZTM studies completed