Quantitative research examines various issues among a sample of subjects for the purpose of producing significant statistical estimates in regards to different variants in the measured population.
Quantitative researches use "close ended" questionnaires, which are defined at the stage of planning the questionnaire and are intended to provide an answer to the research question under examination. Examples for cases in which the use of quantitative researches was made:

• Examining customer satisfaction
• Measuring advertising effectiveness in the general population
• Testing concepts among the general population or among a target audienceEvaluating brand equity

Quantitative research is implemented in various methodologies:

• Face to face surveys - P&P (Pen & Paper) or CAPI (Computer Assisted Personal Interview)
• Phone surveys - CATI (Computer Assisted Telephone Interview)
• Online surveys - CAWI (Computer Assisted Web Interview)  

Each of the methodologies allows for both omnibus surveys and targeted surveys.

The Shiluv Millard Brown Group is one of the leading companies in the field of quantitative research in Israel. The company operates a computerized phone center consisting of 80 work stations - CTI, a CAPI interface for face to face surveys comprised of more than 40 computers and an internet panel (iPanel) including dozens of thousands of panelists for the purpose of performing CAWI surveys. All of these are at our clients' service, enabling them to perform a wide range of quantitative research in a number of techniques and methodologies in order to provide the optimal solution for the company's clients.

As part of our perception of quality and the strive to perform research that meets the clients' needs, providing them with an answer to a relevant issue/research question, we make sure to conduct the research process in a way that ensures the production of an effective, applicable and accurate research.