Brand Dynamics
Core areas such as Brand Awareness, Usage, and Consideration.  Provides powerful analyses with Emotional affinity, Desire, and overall Brand Equity and Loyalty (with loyalty hurdle diagnosis).

Value Proposition, Pricing
Including the relative importance of price in the category, High Value Consumer analysis, and Delivery Of Value.  Optional Brand~Price trade-off / conjoint, mix modeling.

Positioning
Comprehensive perspective on brand positioning and consumers' emotional connections, including Imagery, Personality, Brand Values and Brand Inventory.

Copy Testing - Link
-  Maximizing the power of the creative idea.
-  A complete understanding of advertising effectiveness.
-  Enables ad test from the initial idea till the final execution.

Media & Communications - Dynamic Tracking
Developed for holistic evaluation of Media and Communications

*  360° Marketing assessment:
     - Evaluates the entire marketing mix, including emerging media
     - Identifies specific source and type of media channel awareness (TV ad, or TV
       program sponsorship, Website or blog)
     - Provides feedback on individual ads as well as the entire communications program
*  Covers brand News, brand Advocacy, and Consumer-generated media (brand buzz)

Customers   
Segmentation, Most valuable consumers / Key targets ID & tracking; reaching the right segments evaluations.

Brand Experience
Evaluates brands' ability to meet consumer needs: Product/ service delivery, Satisfaction, the Retail experience and Packaging.

Sales Activation
Relative category importance of creating demand vs. activating sales; influences at the point of purchase, shopper behavior.

Packaging
-  Is the delivery of my product or service adding to or taking away from the consumer  
   experience of the brand?
-  Am I leveraging the communication potential of my brand's packaging?
-  Is pack innovation important in my category?
-  Is my sales environment converting prospects into sales strongly enough?