ComScore is the world's largest, leading research company in the field of monitoring internet Web sites and surfer habits. ComScore has branches in the UK, France and Germany and it monitors surfer habits in 178 countries worldwide, out of which it reports on 36 of them, including Israel.

ComScore operates a surfer panel in Israel, which includes more than 4,500 surfers, and monitors and analyzes their surfing habits. The surfing habits, including page ranks, trends, socio-demographic segmentations and more, are available to company clients in Israel.

ComScore's data is considered to be highly reliable in online monitoring and is used by some of the leading companies in the world of internet, including Google, Yahoo, Microsoft and others.
The company's services are used in Israel as well by major advertising firms and Web sites, which utilize it for the purposes of media planning and analysis of trends and surfer habits online.