eRate

eRate is currently the only [online] advertising monitoring system in Israel.
InterSight has been operating the eRate system in Israel since 2005, serving in effect as the standard in the field of online advertising monitoring in Israel.

eRate is presently used by more than 50 different active users - interactive marketing agencies, advertisers, media companies and the large Web sites on the market.

The eRate system enables advertising agencies, advertisers and Web sites to monitor the performances of their online campaigns in real time while receiving data in a uniform format regarding every medium they choose to measure.

The reception of real time data, as well as the unique indexes provided by eRate, which enable measuring interactions and per click or post click activities, turn eRate into a necessary tool for evaluating the effectiveness and for measuring the performances of online advertising activities.