The targeting model provides an integrated solution for understanding the quality of exposure to the brand and for a deeper comprehension of the factors that influenced the advertising campaign's effectiveness.

This tool serves to measure the quality of advertising in a single medium or in several media, as well as to evaluate the campaign's performances from various perspectives while providing marketing directors with critical answers for the following questions:

-  What is the intensity of the exposure to the advertising campaign?
-  Were the messages internalized? Which ones?
-  How high is the attractiveness?
-  What is the level of persuasion and call for action?
-  Did the advertising campaign generate any response, and what was it?

The big advantage of the targeting model is its ability to locate and point out the various causes for the campaign's success and/or the problematic issues which prevented the campaign from maximizing its full potential. This model is validated based on hundreds of advertising campaigns measured in Israel.